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From Esquire Online:

It's an old story, we figured. Someone, in a bar somewhere, scribbling on a napkin in the failing afternoon light; the kind of story or list or note that might be crammed in a pocket and pulled out years later to tell something deep and forgotten -- perhaps life's most intimate first chapter, nearly lost forever. So we gave this spontaneous medium a shot. We put 250 napkins in the mail to writers from all over the country -- some with a half dozen books to their name, others just finishing their first. In return, we got nearly a hundred stories. We present most of them here -- from lush to spare, hilarious to terrifying.

Here is Bob's published entry to the Esquire "Napkin Project""